MordecaiCMOs — if you want to cancel ‘cancel culture’, it’s time to embrace vulnerabilityWith the threat of being ‘cancelled’ by the Twitterati getting increasingly high on the growing list of challenges marketers need to…3 min read·Mar 31, 2021----
MordecaiWhen Women Make The First Move, It’s Worth Billions — MinutehackBumble, the dating app where women make the first move, has gone public. Bumble set its IPO range for more than $2bn and, by Valentine’s…4 min read·Mar 31, 2021----
MordecaiWelcome to the age of accountability | shotsBrands need to be the change and to be a showcase for the hope created via the disruption of 2020. Now is the time for actual results.5 min read·Feb 5, 2021----
MordecaiInclusion isn’t free: make 2021 the year of accountabilityI am calling 2021 the year of accountability. For those firming up their plans for the year to remember that inclusion does not come for…3 min read·Jan 12, 2021----
MordecaiWhat Happens without Vegas: How to Navigate a Year with No CES (IRL) | LBBOnlineHen dos, and other visitors to the city, frequently issue the warning “What happens in Vegas stays in Vegas”. But, as CES 2021 goes…4 min read·Dec 22, 2020----
MordecaiThe Fortuna Gold Sunset: Trending in the Age of CovidOne acknowledges, as any parent can attest, lockdown has been challenging. But disruption does not equal difficult. In my work, disruption…2 min read·Dec 10, 2020----
Mordecai‘Humaning’ should be an internal message, not a marketing mantraInnocean’s global head of innovation and partnerships, Mordecai, responds to Mondelez’s latest masterplan, ‘humaning’, by telling the…3 min read·Nov 17, 2020----
MordecaiWhy every brand should be anti-capitalistAdvertising is an expression of consumer capitalism. Yet to succeed in today’s marketplace, brands need to become more anti-capitalist…4 min read·Oct 25, 2020----
MordecaiWellness over wine: Advertising should move away from its alcohol-fuelled cultureIt’s finally sober October, the month that joins dry January in the teetotal Olympics for Brits across the country. Drink during Covid has…4 min read·Oct 25, 2020----
Mordecai6 **MORE** Immediate Actions Ad Agencies & Brands Can Take In Support Of Black Lives and Black…Last week I shared 6 Immediate Actions Ad Agencies & Brands Can Take In Support Of Black Lives and Black Business Right Now. Some actions…6 min read·Sep 4, 2020----